DESIGN LED INNOVATION
In a consumerist society, one occasionally comes across products/services/things that customers do not expect, but that they eventually love. There are ideas, products and services that are so distinct from those that dominate the market and so inevitable that make people passionate. The people behind such ideas are driven by a radical new approach to innovation, an approach which conveys a completely new reason for customers to embrace new ideas/products/services.
This approach to innovation is called Design-led Innovation.
Design-led innovation is based on the fact that in the 21st century, people do not just buy products or services. They buy ‘meaning’; where users’ needs are not only satisfied by form and function, but also through experience (meaning). The meanings that a product or service might have for its users include the memories it invokes, the extent and quality of interaction and enjoyment. These determine how closely the user identifies with the product or service and how much the product or service becomes part of the user’s sense of self. A product or service can hold meaning by embodying goals, skills and shaping the identity of its users.
Design-led innovation has been at the core of tech giants in the developing world, and also behind social innovations in developing nations, which have had far reaching socio-economic impact.
Gallopper is a platform which showcases such ideas, products, services and stories. What began with stories from the building and development industry, new stories reflect the radical impact of a design-led innovation approach across various domains. Besides a strong online presence across Facebook, YouTube and other social media platforms, Gallopper also creates opportunities for collaboration through its annual Gallopper Talks, a series of short talks featuring design-led innovators.
What began as an idea between a bunch of passionate innovators, we are no more alone in this journey. Industry leaders like Godrej, Shapoorji Pallonji, Pidilite Industries, Godrej Interio, Berger Paints, NKGSB Bank, Hafele, Ambuja Cements and others have supported us in various ways. We remain indebted to them and hopeful that we will be able to embrace a much larger community over the coming years. We think the future is exciting. Join us in this journey.