People need design thinking to solve human problems (difficulties we encounter in daily life). For example, we face issues like overcrowding at train stations, bad online banking experiences and traffic jams, which can lead to frustration and social problems. By applying design thinking principles, we identify the best possible options to streamline and make these experiences go better, faster and smoother.
“Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.” – Ivan Chermayeff, Designer & Artist
Government agencies in Singapore have taken the step to apply design thinking to improve customer experience. LTA (Land Transport Authority of Singapore), for example, apply design thinking principles to improve train cabin experience. Khoo Teck Puat Hospital has a design and research team that actively understands patients’ needs and creates improvements to service design, processes and infrastructure.