Companies need to innovate or die. Today’s consumers are very aware, are spoiled for choice, and can be very fickle. 3M and Apple were companies on the brink of failure- but they proceed to adopt an innovative culture through design thinking to achieve amazing records of success. Today, 3M generated nearly $30 billion revenue selling over 55,000 innovative products, while Apple captivated the consumer electronics market with stylish products like the iPhone, Macbook and iPad.
“Innovation distinguishes between a leader and a follower.” – Steve Jobs
In a competitive market, companies, big or small, need to innovate to create an advantage over their competitors. Design thinking will allow companies and startups to innovate and explore opportunities, based on unmet consumer needs and understanding of the situation.
IBM, for example, started a hiring process to hire 1,100 designers across the company by end of 2015. The goal is to have their methods infuse every aspect of how IBM does business. The aged computing giant has discovered “design thinking” that puts customers first on the way to creating goods and services. In fact, they have figured that this is way to go in their future plans.