Design thinking has already been seen as a competitive advantage for individuals who want to excel in their career or business. Many schools, such as the Rotman School of Design and Stanford University’s d.school, have offered exclusive courses on Design Thinking to executives and professionals. They aim to give students with design backgrounds a stronger business advantage, while offering business-minded people a more creative edge.
“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” – Tim Brown, President & CEO of IDEO
According to the Wall Street Journal, prospects are willing to pay up to $40,000 per year for a Design Thinking MBA, while a Stanford’s three-day Design Thinking bootcamp costs $9,500! There are many individuals willing to fork out huge money to gain valuable design thinking tools and knowledge – all in order to compete, and be more effective.